As an appropriate person for
SEO,one should know some basic difference of black and white
SEO.Here I am sharing some points which I have noticed through my experience..
Black hat content & links are aimed at search engines.
White hat content & links are aimed at humans
Black hat techniques are invisible to humans.
White hat techniques are visible to humans
The quality of black hat work is hidden.
The quality of while hat work is visible
Black hat sees search engines as their enemy.
White hat sees search engines as their ally.
Black hat sees domains or branding as inconsequential.
White hat sees them as something to be nurtured
Black hat realises short term results. Black hat employs unethical techniques.
White hat realises long term results. White hat employs only ethical techniques.