Content is king
Search engines index the content of a website, and the more content you have,
the better. Add relevant content to your website. I mean, if your website sells dogs and cats, you can add reviews on the dogs and cats have. This will also
attract potential buyers to your website. Usually dog lovers do research first before they buy online.
Use keywords in text
In order to target keywords in searches, use the same keywords in the text.
For example, an article on Web Standards-based layout will use the keywords
design and standards and layout instead of using architecture and templates.
However, using the keywords repeatedly does not help either.
Use synonymous phrases in title, meta tags and headers
Include related words and phrases in page titles, text, and header meta tags.
This will expand the range of keywords that the web page might be listed under.
For example, my page has a title of "Search Engine Optimization tips and Tricks -
HTML, CSS, XHTML - FierceStreet Networks!", while this specific tip header is
"
SEO: Optimize Your Web Pages". This page has been targeted for anyone searching
for either of these words. Search engines value the page title, meta tags and page headers (within HTML <H1> tags) more than any text in the page.
Use descriptive links using key words
When linking to web pages within your website, use descriptive words in that
link to describe that page. Advanced search engines use these words as the keywords defining the content of the page.